Do you have to stretch the tape, does direction, color matter? Using specific patterns? Like most techniques, you can do things differently and still have it be effective. In taping's case, you can use very small amounts of tape if the pain or perceived area of tightness is very focal. After applying your manual therapy techniques, like IASTM or others to change perception of threat/stretch, taping is a great way to keep the novel input going on patients that do not dose their homework high enough.
Try changing things up and see that they still work.
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